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CSR
JAGUAR LAND ROVER
China
Dream Fund
 
phase I
beneficiaries
 
phase II
beneficiaries
 
+
students & teachers
engaged every year
 
phase I
beneficiaries
 
phase II
beneficiaries
 
+
students & teachers
engaged every year
Programme Details
The China Jaguar Land Rover Children and Youth Dream Fund was jointly established by Jaguar Land Rover and the China Soong Ching Ling Foundation in 2014. It was the first CSR fund in the Chinese auto industry exclusively dedicated to helping children. Phase 1 of program supported the growth and development of the next generation by way of four pillars - Sports for All, Road Safety, Talent Development and Social Care. Phase 2 was undertaken with an aim of reaching more beneficiaries in the areas of Innovative Technology, Quality Education, and Social Care. A flagship programme within the Dream Fund is the ‘Jaguar Football’ campus. The programme delivers 10-day coaching sessions to 42 middle and primary school PE teachers twice per year.
Target Beneficiaries
School students
Geographies
China
Impact
Phase 1 of the program supported over 2,54,000 beneficiaries whereas in Phase 2 2,50,000 beneficiaries were reached
The ‘Jaguar Football’ coaching education model benefits over 40,000 teachers and students from Shanghai Pudong New Area each year
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